TikTok today launched a new website ‘TikTok for Business’, which provides merchants with a variety of resources and tools to help them use the short video application format for their advertising campaigns.
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With the launch of TikTok for Business, we set out to take advantage of the creative moments, positive and real that make our community so special solutions for businesses to connect and grow with our community wonderfully expressive.
The platform includes tips, notes, and links to other tools TikTok, as its Creator Marketplace and self-service ad platform (which is not yet available in all regions)
The platform also provides links to a variety of case studies to help companies understand how they can make better use of TikTok for your promotions.
The resources available are interesting, but at this stage, the platform seems somewhat limited, as TikTok has not announced any major expansion of its advertising tools, or the opening of its advertising platform, despite the new site promoting the various ways in TikTok that can be used for marketing.
In fact, the main focus of the platform is the TikTok advertising slogan: “Do not make announcements, do TikToks”. What it seems good information, leading companies to focus on aligning with the use of the platform, rather than disruptive ads. But not much on offer here to facilitate further beyond what was previously available.
But there are signs of what is on the horizon: TikTok also announced the launch of its new Brand Effects and AR Partner program.
A new innovative format of the effect of brand TikTok, which can activate exciting visual effects as a brand logo or product brand video users. As part of this launch, we are pleased to partner with leading 2D and 3D development in an effort to scale the creativity and production of AR effects for brands in TikTok.
Which it is interesting, and TikTok also apparently is working on a new ‘Business Data Hub’, which would provide more information to marketers.
But overall, the details shared as part of the launch of the new business platform is quite scarce outside a few indicators.
Still, it could be a valuable resource, because it connects marketers with a variety of ideas and useful tools to help maximize your efforts TikTok. And with the platform continues to see increased use, many companies consider their options.
At least, the new business center provides some good case studies to read and gain insight on how to approach TikTok for marketing. And eventually, you can link and launch their campaigns directly from this platform.
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