Instagram has been rolling out this option over the past few weeks, but today it was officially announced that all users can now save videos of their Instagram Live stream to IGTV and keep it viewable for as long as they want.
Until now, Instagram Live broadcasts were technically only available to viewers while they were streaming, that is, when the “Live” marker appears on the user stories popup. Users also had the option to save the video of their Instagram Live stream to their camera roll and then re-upload at their own discretion – but now you’ll also have the option to send the video directly to IGTV, which could provide some additional benefits, especially given the gradual evolution of the IGTV platform. …
This option could, for example, provide an easy way to build your IGTV content library, and with Instagram recently launching monetization options for the platform, it could provide another way to draw attention to the growing interest in IGTV (monetization will get more attention from creators, and viewers later), although it may ultimately also generate income from your own content.
It’s also another way to maximize the value of your content. If you’ve created more videos, why not republish it on IGTV and let more people see it. That is, if the broadcast passed, of course.
There are some limitations to this new process though to keep in mind.
According to Instagram:
Live video replays will not add any likes or comments to the original live video.
Your live video viewers will resume as soon as you share it on IGTV.
You won’t be able to edit or crop your live video before sharing it on IGTV.
Not being able to edit a video can be a problem, and it’s worth considering what the implications of missing the original likes and comments might be. If you constantly link to comments or viewers during a stream, it probably won’t make sense to play if their names and notes are not displayed.
In that case, you might be better off just uploading the video and editing it to make sure it fits, then re-uploading to IGTV if you see fit. But if you’re looking for a quick and easy way to connect to IGTV and increase your views, this is another option to keep in mind.
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