YouTube second biggest search engine in the world after Google. Marketers cannot neglect the sheer volume of traffic on a global website with over a billion users. How can it be displayed in YouTube search results and be seen by many people?
One of the first steps to improve your organic reach on YouTube is to raise brand awareness on your YouTube channel. It is recommended to have profile pictures, cover pictures, introductory videos, social media accounts, etc. displayed on YouTube channel. YouTube has a subscription feature, so it’s a good idea to post your YouTube channel in your email signature or other social media to encourage more subscribers.
When displaying an ad in Google AdWords, we use a method of selecting keywords that are not highly competitive so that we can effectively develop an advertising campaign. This method is also effective on YouTube. Find niche keywords that are of interest to your users and aren’t competitive.
Keywords are described in the video title, summary, and tags, similar to SEO on the website. It is said that the title is 55 characters and the outline is about 160 characters. For the tag, describe the selected keywords and their variations so that the terms with similar meanings can be covered.
Advanced YouTube settings also contribute to organic reach. If you set social media such as Twitter, you can expect sharing and diffusion by users. Also, the playlist is a function that allows you to set multiple related videos at once so that the user can play them continuously.
It is convenient for users and contributes to the improvement in the number of playbacks. The same effect can be expected by embedding a link to the related video in the video using the annotation and card functions. And you can set a thumbnail image for the uploaded video. Images with high impact are essential for improving organic reach.
Given that YouTube is one of the search engines, it would be natural for videos that have been highly evaluated by users to be displayed in the top ranks. The videos are evaluated in terms of the number of views, high evaluation, many comments left, and many shares. Therefore, embed videos in various media such as blogs and emails, and try to get as much evaluation as possible. Every time you upload a highly-rated video, YouTube channel brand awareness increases subscribers and views, and as a result, your organic reach also improves.
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