As more companies seek to expand their online presence in the face of the COVID-19 pandemic, Google this week launched a new program aimed at helping European retailers get the most out of their digital experience.
As Google explained:
Earlier this summer, we pledged to help 10 million people and businesses across Europe, the Middle East and Africa find jobs, digitize, and grow over the next 18 months. Retail, which accounts for over 9 percent of jobs in the EU alone, will play a key role in economic [email protected] The best payment gateway for your online payments.
This promise has led to the launch of Google’s new “Accelerate Retail” program with a series of product announcements, updates, and educational sessions throughout September.
We help retailers of all sizes across the region prepare for the peak shopping season and work closely with local trade and trade associations in many countries.
As part of the announcement, Google has released a new version of its Grow My Store tool, which provides actionable advice on how small and medium businesses can grow their digital presence.
Any company can enter their website URL into the tool to get a tailored report, industry metrics, digital traffic trends, and how-to tips for improvement.
Google is also revamping its Smart Shopping campaigns to improve customer engagement and easier advertiser acquisition and is expanding its Growing Retail Categories data analytics tool to capture real-time trends in more regions.
uses Google search data to highlight fast-growing product-related categories in Google searches, as well as places where they generate more interest and advanced searches related to each. Initially, data was only available for the US, UK, and Australia, but will now cover most European regions as well.
These are some useful add-ons and tools, and it will be interesting to see what else Google launches during the month to help e-commerce businesses.
While the focus is on European businesses, there are various ways in which brands from other regions can use the same ideas for their own research, identifying key trends in different markets to predict future demand.
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