Facebook introduced a new set of features to support SMEs that were affected by COVID-19, including the Instagram Small Business Support sticker and the Messenger update to simplify the direct response.
Here is what was announced:
First of all, Facebook is releasing the new “Small Business Support” sticker for Instagram, which includes not only the new sticker itself but also allows users to share thumbnail images of the last three Instagram posts from the business they choose to highlight within. Their story.
As you can see here, after you select the “Small Business Support” sticker for your story, you then enter the Instagram handle for that business. Instagram fills the sticker with preview images from this account. Users cannot control which images are selected, but this provides another way to help showcase SMEs and attract more people to view.
This can be an extremely useful tool for branding, as well as essentially encouraging Instagram. This not only allows more people to visit more Instagram profiles but also provides an additional incentive for small and medium-sized businesses to maintain a more active and attractive Instagram presence to support preview stickers.
In addition, whenever the “Small Business Support” sticker is used, this “Stories” frame can be added to the overall story, depending on the privacy settings — an example of this can be seen in the last image above. Tagged companies can also republish these stories through their own profile.
As already noted, this can give SMB even more incentive to maintain their Instagram profile and encourage their fans to use the “Small Business Support” sticker to promote their products and services.
If you run a small business, you should definitely think not only about the content that you post on Instagram – and how attractive it can be in a three-frame preview but also about who you can contact to share newsticker. Be it influential people, friends, your existing audience, etc. This option has great advertising potential.
It is also worth noting that the sticker “Small Business Support” was first discovered during testing by reengineering expert Jane Manchun Wong last month, adding to Wong’s long list of discoveries.
On Facebook, the social network promotes the use of the hashtag #Support Small Business to help improve the detection of small and medium enterprises in its main application.
Facebook hashtags have always been a somewhat vague proposition. Some reports have indicated that adding hashtags to your Facebook posts does not affect subsequent reach and detection, while others find them useful with certain parameters.
Facebook itself has been balancing on the use of hashtags for many years since enhanced privacy measures and personal sharing settings on the platform limit the effectiveness of hashtag detection, so they are more useful on more open networks such as Twitter and Instagram.
But lately, Facebook has been striving to focus more on hashtags. Over the past few months, Facebook has tested new blue highlighting for hashtags in Facebook posts to make tags stand out in the text.
Using the #Support Small Business tag here is consistent with this focus enhancement and could be another step on Facebook to re-emphasize hashtags as an improved detection measure.
And for small and medium-sized businesses, as in the case of the new Instagram support sticker, you should ask your community to use the hashtag to promote your business. If Facebook offers more people a search through the lists using the tips in the news feed, as described above, it’s worth considering how you can get your business within.
Facebook also provided templates and tools to help SMEs keep in touch with their customers during the pandemic, as well as a $ 100 million grant program for organizations directly affected.
These new options further expand Facebook support for small and medium-sized businesses – and there is great potential, a number of ways that can help small businesses survive the crisis.
Because of its many shortcomings and problematic elements, Facebook can also be an extremely useful communication tool – and although in the past some companies were burned for relying too much on the Social Network, leaving them at the mercy of their algorithms, initiatives like these. emphasize the valuable role that the platform can play in promoting the opportunities that Facebook has sought to demonstrate in its various responses to the pandemic.