Knowing Social Media is Hard
Social media management allows you to easily reach your existing customers, while also gaining new customers and creating your brand easily at low cost. While social media is developing day by day, it brings with it a new set of challenges.
I think it will be useful to share some important social media statistics that will be useful for the rest of the year, so half of 2015 is almost behind. You can find remarkable statistics in this article, from the most popular social media platform to the feature of each social media platform user.
- 80% of marketers say their social media work increases their traffic
According to Hub spot’s work, social media is not a tool to be passed over for businesses. According to the research completed at the end of 2014, 80% of businesses say that their work on different social media platforms increases their website traffic. increase your followers and get more your website organic reach.
If you are still not on social media, you are missing thousands of opportunities to promote your brand, communicate and interact with customers.
- Instagram users interact with Brands 4.21% higher than any other platform
According to the interaction rate of 3 million social media users in the study conducted by Forrester, brands have Facebook pages for every 1 million users and there are 700 active interactions such as photo liking and commenting.
The active interaction rate of Twitter is 300 per 1 million users. After all, calculations are made, the average brand interaction per user is around 0.1.
Instagram is out of these calculations because it has 58 times more per person interaction compared to Facebook and 120 times higher than Twitter. Therefore, if you are underestimating Instagram, I recommend you to review this idea.
- 1 out of every 3 employees in the world uses LinkedIn.
Do not underestimate the power of LinkedIn in recruitment and sectoral meetings. 33% of professionals who turn LinkedIn into a treasure for employees to network and job applications are on this platform.
- Picture Tweets get 150% more re-tweets
If your company has just started on Twitter, it is useful to know what kind of content gets more interaction. Because in a 140 character world, it can be difficult to communicate effectively with followers.
Content that is pleasing to the eye with its visually offers more interaction and re-tweeting compared to verbal sharing.
- 53% of Americans are loyal customers to the brands they follow
If you still have any doubts about the impact social media can have on your brand, you can review the work done by Convince and Convert.
Having a strong social media will increase the loyalty of your followers and will ensure the recognition of your brand in wider communication channels in the future.
In the same report, 66% of Americans between the ages of 18 and 24 say that they are loyal to the brands they follow on social media, the same is true for 39% of the 55 and over age group. The trend and loyalty to brands begin to show stagnation as the age group progresses.
- 37% of Twitter users under 30
One of the most important ways to create an effective social media strategy is to get to know your customers and your target audience. The fact that 37% of Twitter users are under 30 means that your target segment on Twitter is younger users than Facebook.
While statistics like these will give you an idea of how to develop higher interactions with your followers on each social media platform, they will also help you in determining where your customers spend more time and which social media platform will be most effective for your brand.
- 110 characters provide 17% more interaction
If you look at the re-tweet rates on twitter, statistics show that tweets around 110 characters are mostly re-tweeted.
Of course, there are several reasons for this; short posts are easier to re-tweet, your followers don’t have to rearrange and add their own thoughts while sharing your tweets.
- Google+ has more than 300 million active users monthly
Google+ marketers and social media are often ignored by institutions that want to promote their brands.
However, according to recent statistics, monthly Google+ users have increased significantly, so it is inevitable to give Google+ the necessary importance as a social media platform.
- Interactions on 87% of Facebook Pages are made to Photos
Although Facebook’s low user interaction rate is low, you can increase the interaction rate of your customers with your brand by sharing visuals.
- More than 3 Tweet sharing a day reduces interaction to your brand
If you are constantly and very often sharing on Twitter, stop a bit and think again. The research conducted by Social Bakers is that the interaction rates of the Twitter account with more than 3 posts a day decreased.
No matter what social media platform is, making a large number of posts a day will bore your followers, and seeing posts about your brand can also be offensive.
You can determine how many posts you need to share per day by following the interaction between your followers. In this way, you can create maximum interaction without boring your followers.buy Followers now: 200 Instagram followers